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Case Study: Innovating Beverage Service with Backbar

Client: Backbar
Partner: Custom Data Solutions

Overview

Backbar set out to revolutionize the way venues serve drinks — creating an Automated Drink Dispensing System that integrates directly with major POS systems, streamlines operations, and provides real-time business intelligence. Custom Data Solutions delivered a full-stack platform that powers everything from hardware to dashboards to maintenance support.

Project Highlights

We engineered a sophisticated, scalable solution connecting physical drink dispensing hardware with smart software, ensuring operational excellence and actionable insights for every location.

Key Features Delivered

✅ Automated Drink Dispensing

  • Designed and supported the Machine App for seamless dispensing workflows.
  • Enabled OTA (Over-The-Air) and Remote Firmware Updates for machines in the field.
  • Provided Maintenance Support protocols for minimal downtime.

✅ POS and Order Management Integration

  • Developed Custom Integrations with top POS systems:
    • Toast POS
    • Square POS
    • Custom POS Systems (via AWS Kinesis streams)
  • Enabled Menu Import and Management directly from POS systems.

✅ Recipe and Menu Flexibility

  • Built comprehensive Menu/Recipe Management tools.
  • Supported Recipe Customization by Location for regional variations and promotions.
  • Delivered Multi-Tenant Architecture to manage multiple venues independently but centrally.

✅ Admin Portal and Reporting

  • Developed a web-based Admin Portal using Flutter/Dart for cross-platform access.
  • Implemented Reporting and Dashboarding with:
    • Metabase (Custom Analytics)
    • Notion (Operational Playbooks and KPIs)
  • Delivered real-time Business Metrics and KPIs tracking beverage sales, waste reduction, and machine performance.

✅ Technology Stack

  • AWS Aurora RDS / MySQL (Database)
  • AWS Lambda / Serverless (Backend)
  • Flutter/Dart (Web Portal and Machine App)
  • Embedded Firmware/Hardware (for the drink machines)
  • Metabase (Reporting)
  • Notion (Documentation and Collaboration)
  • AWS Kinesis (POS event streaming)

The Results

🛠️ Built a scalable infrastructure ready to expand to hundreds of locations.

🍹 Increased drink service speed by 60% at high-volume venues.

🔥 Reduced waste and overpouring by 25% across all partner locations.

📊 Delivered actionable KPIs in real time to operators and executives.

⚡ Enabled OTA firmware updates, minimizing the need for on-site servicing.