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Case Study: Powering Tiger Fitness’ Digital Transformation

Client: Tiger Fitness
Partner: Custom Data Solutions

Overview

Tiger Fitness, a market-leading supplement provider, needed a scalable, integrated system to manage their rapid growth across both consumer and wholesale channels. They turned to Custom Data Solutions to streamline their operations, enhance customer experience, and future-proof their e-commerce and logistics infrastructure.

Project Highlights

Our team engineered a powerful, end-to-end solution, connecting every part of Tiger Fitness’ business — from online sales to warehouse fulfillment to accounting — with real-time data synchronization and customized workflows.

Key Features Delivered

E-Commerce Excellence

  • Built on Shopify for a seamless online experience.
  • Enabled Affiliate Network capabilities to reward loyal partners.
  • Implemented Product Subscriptions for recurring revenue.
  • Supported Physical Goods and Virtual Services (training, meal plans, etc.).
  • Created Product Variants, Stacks, and Kits to increase upsells.

Operations & Fulfillment Optimization

  • Integrated Fulfil.io ERP/WMS for warehouse and order management.
  • Enabled Regional Warehouses with Order Routing and Order Splitting for faster, cheaper delivery.
  • Deployed Rate Shopping for best carrier pricing.
  • Introduced Shortest-Path Batch Picking by Carrier to maximize warehouse efficiency.
  • Supported Just-In-Time Inventory Sync to avoid overstock and stockouts.

Accounting and Financial Automation

  • Integrated Xero Accounting for both B2C and B2B operations.
  • Deployed Stripe Payments with custom reporting.

Data, Reporting & Customization

  • Built dynamic dashboards in Google Data Studio for real-time KPIs.
  • Enabled Custom Klaviyo Fields and Segmentation for targeted marketing.
  • Designed a Dedicated Wholesale Portal for B2B clients.

Advanced Integrations

  • Developed Custom Integrations between Shopify, Fulfil.io, Stripe, and Xero.
  • Enabled EDI connections for major retailers like Target and GNC.
  • Implemented BOMs (Bill of Materials) and Reverse BOMs to manage product bundles and kits.

Technology Stack

  • Shopify (E-Commerce)
  • Fulfil.io (ERP/WMS)
  • Stripe (Payments)
  • Xero (Accounting)
  • Google Data Studio (Reporting)
  • Klaviyo (Email Marketing)
  • Custom Middleware and APIs

The Results

  • 📈 Increased order throughput by 45% with automated order routing.
  • 📦 Reduced warehouse picking time by 30% through smart batch picking.
  • 💳 Boosted subscription revenue by 25% with flexible subscription models.
  • 🏪 Scaled wholesale operations seamlessly alongside consumer growth.